Observing the Opening: The Breakthrough I Had in Traffic That Brought This Project to You.

It felt like narrowing. I was driving and suddenly all of my awareness of the cars ahead of me shifted towards my hands squeezing the steering wheel. The music I had been jamming to became a murmur under the avalanche of thoughts in my head. The world was closing in on me in panic. My mind started to race towards what I could do to “fix” it.

But then, because of the work I’ve been doing on observing my emotions without identifying with them, I noticed that my body and mind were going into a reactive and defensive state. I didn’t want to go with them. So I chose to open up.

I was at peace with what I had done. I knew I had no malicious intent and I knew that those feelings were originating within me. The anger or disappointment or frustration or whatever the other person was expressing did not have an inherent power to send me spiraling. What stories was my body remembering?

Well first, I remembered having a similar feeling the night before as I hesitated to finalize a downloadable worksheet I created for this business. How I had these products but many more ideas than products and “ifIputtheproductsoutandpeopledon’tseethewholevisionthenI’lllosethemandthosepeoplethatmighthavelikedthewholevisionwon’tgettoseeitbecauseI’llpushthemawaywithanimperfectproduct.”

Deep breath. Then tears. I can do it anyway. I can release the project even if it isn’t perfect. What’s for me is always for me. I won’t lose the opportunity just because I tried. And when I make decisions rooted in fear, I bring my fears to fruition. We lose 100% of the shots we don’t take. I may lose some potential viewers with an imperfect product, but I lose all the potential viewers by not opening the curtains in the first place.

My silent cry turned to a smile as I became aware of the license plate in front of me: four 7s on the holder and two in the license plate number. I look to the left. Another license plate with two 7s. Then 44, 99, 66, 99, 99, 77, 66. I beamed. I thanked my spirit team for sending me angel number confirmations. I was having a breakthrough in traffic.

I would release my imperfect product and see what happened. And I will take feedback, detached, without identifying with criticism or compliment. The information will improve the process. And one day, my vision will be something I did instead of something I wanted to do; a memory instead of a dream.

I was worried about someone I love being mad at me and I suddenly realized I have a deep wound around making mistakes. I identified a core belief that I only have one time to upset someone before I lose them forever. Then I made a connection to Ce What She Ces and my perfectionism in general. I didn’t want to release or promote until I felt I had a polished finished product because I was afraid that if people didn’t like it the first time, I would ruin my chances of ever connecting with them again; with you.

That’s not how marketing works. Advertisers flood us with the same commercial to trick our brains into identifying a pattern and prioritizing the product in our reticular activation system. They know that if they show it to us enough times while we’re doing something we enjoy, our mind will file it with “things that make me feel good” and we will come to believe that feeling is tied to that thing. Marketing and promotion has become background noise to our lives, but when we curate our content and consume with an active conscience, it is gently training our brain to recognize safety, familiarity, and reliability.

The narrative that I had to be perfect to be worthy of attention was a feeling I could identify and challenge.

The challenge? Release the products I’d been working on, even if the whole series wasn’t ready, even with no followers, without a monthlong content plan to keep the-viewers-I-attracted engaged.

So I released the first project for free and without requiring an email; no strings attached, no barrier to entry. This isn’t a strategy, it’s an act of self-love.

I’m going to go deep: religion, neuroscience, magic, sacred mathematics, meditation, journaling, every time I try to make the list, I remember another one I missed. You don’t need to believe in any of them to benefit because - spoiler alert - the answer I found was that they all work if you work them. I’ve taken the pieces that work for me and I want to teach you everything I learned from them (not just the parts I practice) and how to identify what works for you. The end goal is to reconnect with our intuition and have confidence in our own personal contributions to the collective. If you haven’t yet, grab your free Seek-Sense-Shift worksheet. You can opt into emails to get updates (or not. I can’t stress enough how important it was to me that signing up for the mailing list is not mandatory to receive this product).

This breakthrough happened in minutes while driving a car on a crowded freeway, but the capacity to make that shift did not occur in that moment. Releasing that perfectionism required building a trust in my own observations. Over the past few years, I’ve studied, tried, and abandoned a plethora of tools. Because I know I’m not the only one who needs practical ways to quiet the noise, I’m currently putting the finishing touches on a comprehensive series of guidebooks detailing every single practice I’ve used to connect to my intuition.

The story: “if I get it wrong I will lose them forever” is objectively false, but it was a truth I lived in for so long, I had forgotten that I believed it. When I opened the aperture and could see it, I was able to release it and then I was able to release this.

What narrative are you carrying that’s holding you back? It may even be one that still has benefits to protecting either your body or your ego. What would you do with the clarity to distinguish between a familiar burden and a scary opportunity?

Wanna see? Ce What She Ces.